Sony Mirrorless Camera Rental Toronto

Sony Mirrorless Camera Rental Toronto A7IV Body and Sony G Master Lens Library

Sony A7IV from $180/day at 777 The Queensway.
Real-time inventory, same-day pickup.

Real-Time Inventory

Confirmed instantly

$180/day flat

Body, batteries, and SD

Toronto + GTA

Pickup or delivery

Questions before booking? Talk to a human: +1 437 747 6030

Reserve Now

Viva Camera stocks the Sony A7IV at 777 The Queensway from $180/day, with a full Sony G Master and Sony G prime/zoom library on native E-mount. Hybrid shooters get 33MP stills and 4K 10-bit S-Log3 video out of one body without changing the lens kit. Book online with real-time inventory and same-day pickup. Browse the full Toronto camera rental inventory for the rest.

Sony A7IV

33MP full-frame hybrid that delivers 4K 10-bit S-Log3 video and stills out of the same body without a gear swap.

Sony G Master FE 24-70mm f/2.8 GM II lens rental Toronto

Sony 24-70 GM II

Sony G Master workhorse. Native E mount, fits A7IV today and an FX3 tomorrow without changing glass.

Specs at a Glance

Hybrid Hero

Sony A7IV

$180 / day $540 / wk

SensorFull-frame Exmor R BSI, 33MP
Max stills resolution33MP (7008x4672)
Max video resolution4K UHD (3840x2160)
Max frame rate4K 30p (60p in S35 crop), FHD 120p
ColorS-Log3, S-Cinetone, 10-bit 4:2:2
MountSony E (native Sony G Master)

E-mount Library

Sony G Master + Sony G primes / zooms

$30 / day to $60/day

MountSony E (native)
Hero zooms16-35 GM II, 24-70 GM II, 70-200 GM II
Hero primes16, 24, 35, 50, 85 GM II
Day rate range$30 to $60
Cinema optionPL via PL-to-E adapter
Sigma ArtNative E available

The A7IV records 4K 10-bit 4:2:2 internally in S-Log3 and S-Cinetone color science on a 33MP full-frame Exmor R BSI sensor. 5-axis in-body image stabilization and real-time eye AF make hybrid days possible: 33MP frames and broadcast-grade footage in the same take. The full Sony G Master and Sony G prime/zoom library lives on the same E-mount.

Hybrid stills and video, one body

The A7IV handles a stills delivery in the morning and a 4K 10-bit S-Log3 interview in the afternoon without a body swap or media reformat. It runs the same E-mount glass as our Sony FX cinema cameras, so the 24-70 GM II that sits on an A7IV today goes on an FX3 tomorrow with no kit changes.

What's included in each kit

Every kit ships ready to roll the second it lands on set. Variable ND filters, SmallRig cages, Ronin RS mounts, top handles, on-camera monitors, and wireless audio (Sony UWP-D, RODE Wireless GO) all live on the same booking calendar. Add what you need at checkout and the kit gets preconfigured before pickup.

What's in the Sony A7IV kit

Sony A7IV body
2x NP-FZ100 batteries + dual charger
1x 128GB SD card (CFexpress Type A available on request)
HDMI cable and screen protector
Camera strap and body cap
Hard case for transport
PL or EF to E-mount adapter on request

Sony G Master E-mount lens library

FE 16-35mm f/2.8 GM II ($40/day), GM I ($40/day)
FE 24-70mm f/2.8 GM II ($50/day), GM I ($30/day)
FE 28-70mm f/2 GM ($60/day), 50-150mm f/2 GM ($60/day), 70-200mm f/2.8 GM OSS II ($60/day)
GM primes: 16 G ($40/day), 20 G ($30/day), 24 GM ($40/day), 35 GM ($50/day), 50 GM ($50/day), 85 GM II ($50/day)
Sigma Art primes on native E mount, plus PL cine via PL-to-E adapter

Pair the A7IV with our Toronto Sony lens rentals for the full G Master and Sigma Art lineup.

Why productions shooting in Toronto choose Viva Camera

Real inventory, not brokered

Every Sony body, monitor, lens, and accessory is in-house at 777 The Queensway. What's bookable in the calendar is what's on the shelf.

Real-time online booking

Skip the phone tag and the quote-and-wait. Pricing is transparent and confirmation lands the moment you book.

Cinema-tested, production-ready

Sensors get a dust check before the body leaves the shelf, SD cards arrive formatted in-camera, and picture profiles for S-Log3 and S-Cinetone are loaded in the menu before pickup. Hybrid shooters, brand video crews, social-first creators, and indie filmmakers around the GTA run their A7IV days through us.

One body, stills and video, less paperwork

Stills delivery and 4K 10-bit video come off one A7IV on shared E-mount glass and SD media. One rental line, one return, and a real human reachable before and during the shoot.

How rentals work

Pick your dates

Real-time availability. Instant confirmation, no quote-and-wait.

Create your account

Quick verification, then you're set up for every future booking.

Pickup or delivery

Pickup at 777 The Queensway, or GTA delivery available.

Common questions

Do I need a Certificate of Insurance to rent?

COI is recommended for the A7IV and standard for full kits with Sony G Master glass. We recommend Front Row Insurance for fast short-term mirrorless rental coverage if you don't have a production-company COI on file.

Can I get same-day pickup?

Yes. Call or text +1 437 747 6030 to confirm same-day availability at 777 The Queensway. Most kits are ready within the same business day.

When should I rent the A7IV vs the FX3?

Pick the A7IV when stills delivery matters as much as video and you want a smaller body with an EVF for travel or run-and-gun work. The FX3 is the better call when video is the only deliverable and you need dual XLR through the top handle plus active cooling for long takes. Both run the same E-mount glass, so the lens kit moves between bodies without changes. Full FX3 detail on our Sony FX cinema cameras page.

What add-ons work with the A7IV?

Variable ND filters (the A7IV has no internal ND), SmallRig cages, Ronin RS 3 and RS 4 gimbal mounts, top handles, on-camera monitors, and wireless audio (Sony UWP-D, RODE Wireless GO) all attach to the booking. Add what you need at checkout and the kit gets preconfigured before pickup.

What lenses fit the A7IV?

The A7IV runs native Sony E-mount, with full Sony G Master and Sony G coverage from the 16mm f/1.8 G through the 70-200 GM II OSS. The f/2 zoom trio (28-70, 50-150, 70-200) is available when you need T-stop consistency, and PL or EF adapters are on hand if you want to put cinema PL primes on the same body. Pairings live on our cinema lens rentals in Toronto page.

Do you deliver outside Toronto?

Yes. We deliver across the GTA for an additional fee. You will get a delivery quote at the booking step based on your shoot location.

For matching FX cinema bodies see Sony FX cinema cameras. Part of our Toronto camera rental inventory.